About Us

When Truman was president and Joe Luis was champion, Cinderella Showcase opened its doors. Founded as a family business in 1947, Cinderella Showcase, Inc. has grown to be the largest full-service floor and window covering company on California’s Central Coast. At that time the Company consisted of 2 employees. By 1972, the first of many exciting expansions had begun. In 1989, their new South Salinas showroom opened for business. At that time, it was the largest freestanding showroom in Salinas. And as the volume of business rapidly increased, the number of employees also continued to grow.

In 1992, the Company joined Carpet One, a national organization of independent carpet dealers who collectively purchase together to obtain the lowest prices. They also collectively merchandise, advertise, and share operational ideas to provide our customers the best products at the highest level of service.

With the expanding needs of commercial business, two new companies were formed in the 1990’s; the Floor Center, a full-service company exclusively for commercial and subdivision customers; and ProSource, a member-only, wholesale company offering manufacturer-direct pricing.

In 2010 Cinderella moved its retail location and combined its operations with its division of ProSource in an effort to provide their customers the best products at the highest level of service.

Our Staff
Not many floorcovering stores can say they laid carpet for the Pope!

In 1987, Pope John Paul made a special visit to the United States. His itinerary included Laguna Seca Raceway in Monterey County where a large platform was to be constructed especially for the event. The platform, which used as much lumber as would be necessary to build 15 houses, required 15,000 square yards of carpet. Cinderella Showcase was awarded the project. Beginning at 6 a.m. the day before the event, the carpet was completely installed by 3 p.m. that same day.

Another significant project awarded to Cinderella was the Training Facility at the Diablo Canyon Power Plant requiring the installation of 3,500 square yards of carpeting throughout the highly-technical, sensitive complex. We continue to supply DCPP with carpeting as needed.


Our Staff

Kendall Whitney

Kendall has been with our company for over 16 years. Prior to joining our family she was sole proprietor of her own design company.

Ed Moore

Ed has over 38 years experience in the flooring industry and has been in retail, wholesale as well as the commercial departments throughout his career at Cinderella.

Mark Lacuata

Mark Lacuata has been in the flooring industry for over 30 years and has been on staff with Cinderella for a little over 8 years in the commercial department.

Mike Haynes

Mike has been a part of this family owned business since he was a teenager and with his father, Stanley Haynes, has been instrumental in making Cinderella one of the largest full service flooring and window covering companies on the Central Coast.



Tony has been in the flooring industry for 26 years. He has held various positions with Cinderella over the years and is currently one of our Commercial Estimators.



Carrie has been in the flooring industry for 11 years. She has been successful as one of our support staff having done a little bit of everything from measuring, scheduling and expediting to Accounts Receivable.